Ubersuggest on Steroids
One of the exciting things about having access to good APIs is the ability to put data where you need it, rather than having to log into yet another service and mashing up the data in Excel. A popular research tool I use is UberSuggest which scrapes Google autocomplete and gives you keyword ideas for the phrase you are researching. But I found it lacking some important information.
For example, just because the keyword in UberSuggest was suggested doesn’t mean it has a meaningful amount of search volume, or is a valuable keyword in terms of commercial intent. So I created UberGrep, a Chrome Extension which mashes up UberSuggest with the keyword suggestion API from GrepWords.
UberGrep
UberGrep is a Chrome extension that adds keyword information to the results. It also adds a CSV Download button to UberSuggest’s export so that you can not only see the data when exploring but take it with you once you have found the phrases you want to target. You will need to get a API key for GrepWords but they have a 2 week free trial so you can try out the extension before you commit to anything.
As soon as you do a search in UberSuggest the data starts to flow in and it even loads when you expand the keyphrase for more longtail suggestions. Clicking the little green icons let you keep a running list of words you like and makes the export simple with a CSV download (originally you had to copy and paste the plain list of keywords).
The next tool I created was to add data directly to the search results page and make some estimates about expected traffic.
SerpGrep
Now the one that I think is much more impressive and really cool because it demonstrates why organic SEO is so valuable is SerpGrep. It helps you get an idea of the value of ranking for a particular keyword and by putting in estimations of the different CTR for each position the tool is able to not only estimate the volume of traffic the 1st position will receive but also the value of that traffic had it been purchased through Adwords.
Here are some examples:
By clicking the little icon below the search bar you can see the keyword’s competition as well as its monthly and local search volume and then for each of the results estimates are made for the value of the traffic. Here’s the one for “mesothelioma,” one of the most competitive terms on the internet
The first position getting 20% of the clicks (which is a low estimate of the CTR) is getting traffic that would cost ~$1,236,609/month. Thats an enormous amount of money. Now you can see why organic SEO is so important… traffic is valuable and getting the first position for one of these “money” terms can be quite lucrative. What you can do to use this while your doing your keyword research is see what type of competition you’re going to be up against as well as what kind of traffic you would expect to gain by ranking for the term.
Good keyword data is very important when you’re developing your targeted keywords list and can help you find not only the high volume expensive terms but the long tail, easy-to-break-into SERPs that will be significantly easier to build your ranking for. Take a look and let me know what you think!
