Top 10 Influential Updates to Google Ads
Google Ads experienced a wave of updates in 2024, many of which have had a profound impact on how we manage campaigns. This year saw ...
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Does PR Support SEO?
SEO and PR Go Hand In Hand Search Engine Optimization and Public Relations go together like two best friends. They’re different in having content for ...
Should You Have A 403 Code On a Missing Localized/Translated URL?
There’s more to technical SEO than just spotting an issue with an audit tool. You’ve got to understand what that code means, it’s impacts and ...
How Do You Generate Video Transcripts & Use Them For SEO?
I saw a conversation on Twitter earlier today, that was exploring all of the options out there for low cost and affordable transcription services. I’d ...
What does indexifembedded really do? … pdf edition
Google announced a new robots tag, indexifembedded on the developers blog, but it isn't fully clear exactly what this tag does for various types of ...
New (to us) SEO Tools We’re Liking You Might Like, Too
What is it? It’s quite the balancing act between SEO tools that are baked firmly into your process and integrating new tools to keep up ...
Understanding the Benefits of Paid Search: Answers to Common Questions (Part 1)
Over the years, our paid advertising team has been on the receiving end of many questions about paid search and the value that pay-per-click (PPC) ...
Cleaning Up Query Parameters In Google Analytics
Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions. ...
Funnels, Elapsed Time and Pathing in Google Analytics 4
New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a ...
Why Your #1 Ranking May Be Sending Less Than A Third Of Expected Clicks
In the earliest days of SEO, the “job” of the agency or consultant was a lot more straight forward. “Get us ranked number 1”. The ...
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Mo Hotta Mo Betta needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit 67% Increase in ROAS
PPC Recommendations 123% lift
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MFASCO Health + Safety needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit 67% Increase in ROAS
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Account Audit 67% Increase in ROAS
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