Top 10 Influential Updates to Google Ads
Google Ads experienced a wave of updates in 2024, many of which have had a profound impact on how we manage campaigns. This year saw ...
Categories
Building Brand Awareness through Display & Video — “From Zero to Hero”
In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. ...
Hive Digital’s Commitment to Sustainability
Happy Earth Day! Join Hive Digital in its commitment to creating a more sustainable future. Take a look at our carbon-reducing initiatives and see how ...
New Google Analytics UTM Parameters Announced
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. ...
Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as ...
How to Get Started with Link Building
Link Building Starting Guide Link building, or the acquisition of hyperlinks pointing to your website, is simple. You heard me right. Link building is NOT ...
Connect Google Optimize with Google Analytics 4
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and ...
Get Indexed Now with IndexNow
What is it? As Bing says “ easy to use protocol that websites can call to notify Bing whenever website contents on any URL is ...
Microsoft Ads: New Features and Enhancements
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes ...
Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a ...
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Mo Hotta Mo Betta needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit 67% Increase in ROAS
PPC Recommendations 123% lift
SEE HOW WE DID IT >
MFASCO Health + Safety needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit 67% Increase in ROAS
PPC Recommendations 123% lift
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Account Audit 67% Increase in ROAS
PPC Recommendations 123% lift
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Account Audit 67% Increase in ROAS
PPC Recommendations 123% lift
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