The Insight

The Hive Digital Blog

Top 10 Influential Updates to Google Ads

Margaret "Max" Horn December 26, 2024 Artificial Intelligence

Google Ads experienced a wave of updates in 2024, many of which have had a profound impact on how we manage campaigns. This year saw ...

Analytics Updates – January 2022

Jarrett Weathersby January 24, 2022 Analytics

Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics ...

SEO Updates – January 2022

Paul Woodhouse January 21, 2022 Content Marketing

The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: ...

The Secret Sauce For Digital Marketing: Scarcity

Jeremy Rivera January 12, 2022 SEO

If it’s hard to get, it must definitely be worth something. This is what scarcity tells us. We attach more value to things that are ...

In my experience sales people at SEO agencies have no idea what it is that they are REALLY selling.

Don’t Lose The Why: Understand ROI & Really Sell SEO

Jeremy Rivera November 12, 2021 SEO

People don’t buy WHAT you do, they buy WHY you do it. Simon Sinek If you’re the salesperson at an agency, then you are in ...

The Anatomy of Search Engine Results Pages (SERPs) – Episode 02 | Round Table

John Gibbings October 13, 2021 Google

Episode Description: Join the Hive Digital Expert Roundup as we explore the anatomy of a Google result page, sharing the potential paths to optimization and ...

SEO Basics: Long Tail SEO Strategies

Jeremy Rivera September 29, 2021 SEO

Finding it hard to improve your click-through rate in search results? Struggling to find easy-to-rank search terms that can bring you more traffic and higher ...

Using HTML Tables To Win Bigger SERP Snippets

Jeremy Rivera August 30, 2021 SEO

When I was just a customer support representative for a hosting company, the sites we had created were essentially giant nested HTML tables. It would ...