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The Hive Digital Blog

Illustration of conversion rate optimisation strategies for SaaS websites

Easy CRO Wins for SaaS And Technology Websites

When social media and search ads are used together, their combined impact can be exponential.
SERP layout with paid ads and organic listings

How Paid Advertising Complements SEO

Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of ...
google trends featured

Using Google Trends to Identify Upcoming Opportunities

User search patterns are changing daily, and organizations are scrambling to understand the changing search environment as their consumer base rapidly responds to the external ...

Digital Marketing Tool Spotlight: iSpionage

iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in ...
how to add users to GSC

Managing Owners, Users, & Permissions: Google Search Console

Managing owners, users, and permissions in Google Search Console can be quite a task for a website that has been around for a long time. ...
Cost-Per-Click

Paid Advertising 101: CPC

Cost-Per-Click (CPCs) Cost Per Click is the actual price you pay for each click. A click on one of your ads will register a cost ...

Digital Marketing Tool Spotlight: Hotjar

Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and ...

Paid Advertising 101: Clicks

Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your ...

Paid Advertising 101: Impressions

Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your ...
how to optimize your GMB

SEO Basics: Google My Business

Have you ever searched for a local company and had a really hard time finding their website, hours of operation, or even a telephone number? ...

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Mo Hotta Mo Betta needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit    67% Increase in ROAS
PPC Recommendations    123% lift
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MFASCO Health + Safety needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit    67% Increase in ROAS
PPC Recommendations    123% lift
SEE HOW WE DID IT >
race winning
Race Winning needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit    67% Increase in ROAS
PPC Recommendations    123% lift
SEE HOW WE DID IT >
Economy Exterminators needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit    67% Increase in ROAS
PPC Recommendations    123% lift
SEE HOW WE DID IT >
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