How To Build a High-Impact Marketing Plan on a Tight Budget
Limited resources can make it difficult to keep up in the saturated world of digital marketing. Smaller businesses face the challenge of building effective marketing ...
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10 Best Twitter Accounts For SEO
Every time I create a “top” list, I start to hear Casey Kasem’s voice somewhere saying “now let’s get back to the countdown.” Creating this ...
Estimating Organic Traffic Value with GrepWords CPC Data
Every now and then, I find myself in the awkward situation of having to prove to a client that their organic traffic is really “worth ...
LinkedIn Means Business
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no ...
Why Instagram is becoming a marketing power
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for ...
Yahoo Business Directory Reincarnated
In late September, Yahoo reported that it would be shutting down one of the most well-known and respected directories on the web, the Yahoo business ...
The 2015 Social Media Landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s ...
“The Interview” that wasn’t banned
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of ...
Mastering Product Criticism on Social Media
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever ...
Four Helpful Hints for Link Removal Outreach
Somehow you have found yourself with a manual penalty, or even an algorithmic penalty, which requires you to perform link removal outreach. Emailing several webmasters ...
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