Top 10 Influential Updates to Google Ads
Google Ads experienced a wave of updates in 2024, many of which have had a profound impact on how we manage campaigns. This year saw ...
From Authorship to Authority: Claiming Your Identity Online And Why You Should
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ ...
Walk a Mile in Google’s Shoes: Dealing with Tough Calls in Search (Matt Cutts at SMX West)
At SMX West today we were invited to walk a mile in Google’s shoes, as Matt Cutts with Patrick Thomas of the Search Quality Team led ...
Matt Cutts & Duane Forrester’s Excellent Adventure: The Search Police at SMX West
Google’s Matt Cutts and Bing’s Duane Forrester at SMX West, March 11 2013 Matt Cutts: Examples of Totally Bogus Spam Matt started off by showing ...
The Google Dance: How to Groove to It (Yes, It’s Back!) from SMX West
A live blog of the Google Dance session at SMX West, San Jose CA, March 11, 2013 Moderator: Danny Sullivan, Search Engine Land (@dannysullivan) Speakers: ...
Link Building Fundamentals: SMX West
Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, ...
How Much Money Is Your Site Costing You?
I am always amazed when I see or hear about a company that spends their CPC dollars on an ad and pushed that traffic to ...
Content Marketer’s Toolbox: 3 Tools to Answer Your Readers’ Questions
There are many reasons content marketing is getting more and more popular these days: Content is what is given priority in search (even more so ...
Guest Posting: Should You Stop Allowing It on Your Site?
Guest Posting? Yes! But Just for Links, NO! Based on what happened in the massive Interflora Google de-indexing this week, and the discovery that the ...
Mark Traphagen Interviewed by 97thFloor
Virante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by
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