Top 10 Influential Updates to Google Ads
Google Ads experienced a wave of updates in 2024, many of which have had a profound impact on how we manage campaigns. This year saw ...
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Social Trends, Should You?
Today’s digital marketing strategy looks different than it has in years past, social media has become an integral part of marketing strategies for businesses of ...
How to Build Strong Client Relationships
In the fast-paced world of digital marketing, eye-catching campaigns and impressive analytics are not the only things that make up success. It’s also about building ...
GTINs: The Most Powerful Product Attribute You May Not Be Using
GTINs: The Most Powerful Product Attribute You May Not Be Using If you use Google Shopping Feeds, you’ve heard of GTINs. Missing or unknown GTINs ...
Going Beyond the Tools for Keyword Research
Going Beyond the Tools: Alternate Keyword Research Strategies You don’t have to be an SEO expert to understand the importance of performing thorough keyword research ...
Guide to Creating Social Media Business Accounts
Creating professional accounts and profiles for your business is important in order to remain credible, increase brand awareness and increase customer engagement. Business accounts often ...
Leveraging AI for Paid Search and Product Ads: Gaining the Competitive Edge
AI is poised to reshape the way advertisers and businesses engage with potential customers. We must be willing to adapt and gain a deeper understanding ...
Funnel Reports in GA4
Google has recently enabled the ability to create custom funnel reports in GA4 allowing you to visualize and evaluate the customer journey while on your ...
Popular AI Hot-Takes and Why They’re Wrong
Popular AI Hot-Takes and Why They’re Wrong With AI on the rise, you might find the industry you work in becoming influenced by one of ...
Algorithms, Automation, Artificial Intelligence. Oh My.
Looking for insight into Google’s new ads automation? There’s a new training certification on Skillshop for Artificial Intelligence. The prep courses summarize the way Google ...
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