The Insight

The Hive Digital Blog

Top 10 Influential Updates to Google Ads

Margaret "Max" Horn December 26, 2024 Artificial Intelligence

Google Ads experienced a wave of updates in 2024, many of which have had a profound impact on how we manage campaigns. This year saw ...

What Is Performance Max in Google Ads

Margaret "Max" Horn November 29, 2022 Paid Advertising

Performance Max Campaigns in Google Ads There’s a new campaign type available in Google Ads and after testing it across multiple accounts and different industries, ...

The Benefits of Measuring Key Metrics for SEO

Jeff Cohen November 1, 2022 Analytics

At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part ...

Google Ads to Emphasize Landing Page Experience

Nina Martinez November 1, 2022 Landing Pages

Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing ...

Driving ROI with Call Tracking + Offline Conversion Import

Jay Patel September 30, 2022 Conversions

Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the ...

Google’s Tag Manager Tag Coverage Tool

Jeff Staub September 30, 2022 Analytics

Google’s Tag Manager Tag Coverage Tool Google recently introduced a new feature for their Tag Manager product called Tag Coverage. This feature is designed to ...

Tips To Prepare For A Successful SEO Engagement

Jeff Cohen September 30, 2022 Google

Tips To Prepare For A Successful SEO Engagement When it comes to website marketing efforts, one of the key elements is making sure you have ...

PPC’s Smart Bidding Strategies

Nina Martinez August 31, 2022 Paid Advertising

Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies ...

Google Analytics (GA4) Update: August 2022

Joost Loijens August 31, 2022 Analytics

Overview We are in the final year of the Universal Analytics version of Google Analytics (GA). Google announced last year that as of July 1, ...

Rendering and SEO: How to optimize your website

Jarrett Weathersby August 30, 2022 Content Marketing

Overview Rendering is a pivotal part of your website’s operations and functions in SEO. Google has a certain process on how it renders and evaluates ...