analytics
The Demise of 3rd Party Cookies (3PCs)
Google’s latest announcement that they will be deprecating third party cookies this year is a huge deal when it comes to online marketing. Google Chrome’s …
GA4 – Data Quality and “(other)” Rows
Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics ...
The Benefits of Measuring Key Metrics for SEO
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part ...
Cleaning Up Query Parameters In Google Analytics
Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions. ...
Funnels, Elapsed Time and Pathing in Google Analytics 4
New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a ...
Connect Google Optimize with Google Analytics 4
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and ...
Analytics Updates – January 2022
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics ...
Digital Marketing Tool Spotlight: Hotjar
Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and ...
Canonical Attachments in WordPress
While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was ...
Web Analytics and Performance – Internet Summit
I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC, and below are some of the highlights from this morning’s session ...
Google Webmaster Tools Updates its SEO Report Ranking
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top ...
ShareThis Introduces Social Quality Index for Publishers and Advertisers
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis ...
Google Announces Encrypted Search for Signed-In Users – How This Affects Your Google Analytics Reports
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and ...
Google Page Speed Tool Helps Optimize Your Site’s Load Speed
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find ...
