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Analyze Competition in AdWords
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in …
Google Analytics Updates How Sessions are Tracked
Last week, the Google Analytics Team announced it was modifying how they track sessions. This change will not affect your historical data, rather, it will ...
Why are There Conversion Discrepancies Between Google AdWords and Analytics?
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs ...
Understanding the Google +1 Button and AdWords
As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by ...
How to Get the Now Faster Google +1 Button
Almost overnight it’s everywhere on the web. It’s the Google +1 button, and if you’re an SEO-conscious webmaster and/or site owner, you’ve already got it ...
Tracking Social Interaction in Google Analytics
You have probably already bought into the idea that social media matters to your business. If you haven’t you may just be living under a ...
Compare Social Media Competition with Wildfire
Wildfire makes available a free tool that lets you compare the performance trends of up to three brands on Facebook and Twitter. Start by entering ...
Social Mention: Real Time Social Media Brand Tracking for Free
Social Mention (www.socialmention.com) appears to be a viable tool for those who need to track a brand or topic across the wide variety of social ...
How to Track Facebook Shares from Your Web Site
If you administer a Facebook Page, Facebook Insights provides an abundance of useful metrics. There is one crucial metric that is not visible in the basic ...