cpc
Do Paid Search Ads Cannibalize Your Organic Search Clicks?
The Google AdWords Blog announced the results of a fascinating study: Advertisers often wonder whether search ads cannibalize their organic traffic. If paid search ads …
AdWords Dynamic Keyword Insertion Misuse #2
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What ...
Google Changes to Location Targeting for AdWords
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in ...
Is Your Paid Search Agency Ripping You Off? (Part 4: Ads Gone Bad)
When you hire an agency or individual to manage your paid search advertising account, you are trusting that the account is going to be professionally ...
Google +1 Is Google’s Like Button: Social Sharing of Search Results
Google’s +1 button allows Google search users to “like” both individual search results and AdWords ads in the search results. +1 shows up as an ...
Is Your Paid Search Agency Ripping You Off? (Part 3)
Carefully-chosen and well-crafted keywords are "key" (if you'll excuse the pun) to paid search success. They are the gateway at which the search intent of ...
Is Your Paid Search Agency Ripping You Off? (Part 2: Poorly-Structured Accounts)
How to look at your paid search account's structure to determine if your account is being properly managed.
Is Your Paid Search Agency Ripping You Off? (Part 1)
I knew it might be bad out there. I had no idea how bad it was. My entire life as a paid search advertising account ...
Google Adwords’ New Improved Ad Preview Tool
It’s out of beta and stage center in your AdWords interface: the new and improved Ad Preview Tool! In case you weren’t familiar with the Ad ...
How to Use AdWords Negative Keywords Lists
It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable ...
Exploring Analytics AdWords Traffic Reports: Placements
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic ...
Exploring Analytics AdWords Traffic Reports: Campaigns & Keywords
This is the second of a multi-part series. We’re looking at insights the new AdWords section under Traffic Sources in Google Analytics that go beyond ...
Exploring Analytics AdWords Traffic Reports: Day Parts
For the Google AdWords advertiser hungry for more data about ad clickers and their behavior, Google Analytics offers many levels of richness unavailable in the AdWords reports ...
Negative Keywords Do Not Affect Google AdWords Quality Scores. Yes, But…
Matthew Mierzejewski at the Rimm-Kaufman Group Blog has published an excellent post on why negative keywords do not affect Google AdWords Quality Scores. (He also ...
