cpc
How Will Google Instant Affect AdWords Paid Search?
Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to …
Making Valid AdWords Ad Testing More Valid
Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split ...
Google: Agencies Must Provide More Transparency
Google‘s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning ...
Understanding Adwords Modified Broad Match Keywords
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create ...
AdWords Peel & Stick Keywords: The Importance of Negative Sculpting
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. ...
Is Your Ad Split Testing Valid?
Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a ...
Why Do Paid Search Advertising?
If you’re a beginner at Internet advertising, or just someone who knows “I ought to be promoting my site…”, Search Engine Land offers Five Most ...
Top 5 Tips for Getting Started with Adwords
For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how ...
KGen Firefox Extension Shows Pages’ Potential Keywords
KGen is an extension for Firefox web browsers that displays the strongest keywords on a particular web page. Words on the page repeated more than ...
AdWords Quality Score: Don’t Just Look at the Number
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing ...
Classic Misuse of Dynamic Keyword Insertion
From a search on Google for the keyword “ball cancer” (in the Sponsored Results column): Next time I’m looking to buy cancer balls, I’ll know ...
Google vs. Bing: Quo Vadis* Small Advertiser?
Fred Aun at clikz.com reports an observation that Microsoft’s re-branded and overhauled search engine Bing seems to be going after “quality” rather than quantity of ...
