digital marketing
B2B Ecommerce Best Practices: Design and Content
For B2B ecommerce brands, having a well-designed landing page can be the difference between securing a high-value lead and losing potential business. B2B landing pages …
10 Common Conversion Killers and How to Fix Them: A CRO Checklist for Marketing Managers
Achieving high conversion rates is important to business success, making conversion rate optimization (CRO) an essential element of any marketing strategy. Most websites, however, have ...
Navigating Success: Conversion Rate Optimization Trends for Small Businesses in 2024
The digital marketing landscape continues to evolve, and small businesses must stay agile and embrace emerging trends in order to thrive. Stepping into the new ...
Creating Effective Ad Copy for Search Campaigns
On average, consumers have an attention span of 8 seconds for ads.¹ Which means advertisers have an incredibly short time frame to capture attention. Google ...
Why Active Voice is Better than Passive Voice in Digital Marketing
“Gather around everyone, and we’ll discuss active voice and its role in digital marketing.” Wait, how about this… “Active voice and its role in digital ...
The Benefits of Measuring Key Metrics for SEO
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part ...
Google Ads to Emphasize Landing Page Experience
Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing ...
Driving ROI with Call Tracking + Offline Conversion Import
Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the ...
PPC’s Smart Bidding Strategies
Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies ...
Understanding the Benefits of Paid Search: Answers to Common Questions (Part 1)
Over the years, our paid advertising team has been on the receiving end of many questions about paid search and the value that pay-per-click (PPC) ...
New Google Analytics UTM Parameters Announced
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. ...
Hive Digital’s Commitment to Mental Wellness
Hive Digital is committed to mental wellness. Hive Digital was founded with the belief that business can be done, not based solely on revenue and ...
Why Hire a Digital Marketing Agency
When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a ...
The Impact Digital Marketing is having on Traditional Marketing
If you have been on the internet in the past five years, you probably have noticed an increase in advertising. Every page you visit and ...
