Guide to Creating Social Media Business Accounts
Creating professional accounts and profiles for your business is important in order to remain credible, increase brand awareness and increase customer engagement. Business accounts often …
Social Media Basics: What Platform is Right for Your Business?
Building social media accounts for your business can be a daunting ordeal. Not all social media platforms are the same and can be hard to ...
Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
The Impact Digital Marketing is having on Traditional Marketing
If you have been on the internet in the past five years, you probably have noticed an increase in advertising. Every page you visit and ...
LinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these ...
The Power of Social Media: The Scandal Effect
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR ...
The #Rules of Hashtags
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point ...
LinkedIn Means Business
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no ...
Why Instagram is becoming a marketing power
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for ...
“The Interview” that wasn’t banned
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of ...
Rebranding Without All the Fuss
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media ...
Why Nobody Enters Your Contest
What follows is a real life story, I have not changed any of the names because these brands need to be taken out back and ...
Mark Traphagen Interviewed by 97thFloor
Virante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by
Facebook Graph Search, Search Quality, and the Meaning of Like
Facebook’s new Graph Search feature promises to revolutionize our searches by tying together the social graph of our friends and Liked pages. At first glance, ...
