Top 10 Influential Updates to Google Ads
Google Ads experienced a wave of updates in 2024, many of which have had a profound impact on how we manage campaigns. This year saw …
How Google’s Latest Algorithm Updates Affect Your SEO: A Beginner’s Guide
When social media and search ads are used together, their combined impact can be exponential.
What is Google’s Audience Solutions?
The relationship between a customer and a campaign is filled with complexities but the success of an ad campaign has always been about delivering the ...
Popular AI Hot-Takes and Why They’re Wrong
Popular AI Hot-Takes and Why They’re Wrong With AI on the rise, you might find the industry you work in becoming influenced by one of ...
Where Should We Place Responsibility for Link Schemes?
Google announced yesterday there will be a link spam update rolling out over the next two weeks. In reading through the article announcing this update ...
Choosing How to Set Up New Accounts for Google Services
How to set up accounts for Google services such as Google Analytics, Google Tag Manager, Google Ads and Google Search Console There are many factors ...
Stop Comment Spam
Over the past several years I’ve been involved in the Internet marketing community, one thing has really gotten under my skin: comment spam. Almost every back-link analysis I’ve ...
The Perfect Reconsideration Request
Acquisition of a penalty can be a daunting task to address. You have been told by your SEO that the work they have done up ...
Merge Google Plus Pages and Keep Followers and Reviews
I’m currently working on a project for a client that brought about some extreme frustration. They had created a Google+ account, and did some work ...
SEO Strategies for the Modern World
In an online world dominated by Pandas, Penguins, and other black-and-white animals, there is one savior that website owners who need a guide to traverse ...
The 2015 Social Media Landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s ...
Back-Link Analysis Beginner’s Guide
Since Google released their Penguin and Panda algorithms a few years ago, there has been a significant increase in the necessity of back-link analyses to ...
Rebranding Without All the Fuss
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media ...
Authorshipocalypse! The Great Google Authorship Purge Has Begun
December 2013: Authorship in Search Results Gets Restricted UPDATE 21 January 2013: I have now published results of my study detailing who lost Google Authorship ...
