My New Social Web Flow: Buzz to Twitter to Facebook
I’ve been an enthusiastic early adopter of Google Buzz since it appeared in my Gmail inbox the day after its unveiling. As a one-time huge …
Is Your Ad Split Testing Valid?
Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a ...
Top 5 Tips for Getting Started with Adwords
For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how ...
AdWords Quality Score: Don’t Just Look at the Number
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing ...
Classic Misuse of Dynamic Keyword Insertion
From a search on Google for the keyword “ball cancer” (in the Sponsored Results column): Next time I’m looking to buy cancer balls, I’ll know ...
Business Blogger Beware
Bloggeris a great, easy to use site for creating a personal blog. However, if you are planning to build a blog for business purposes, it ...
Google’s Sidewiki: The Only Thing to Fear Is…Not Much?
Proving once again that it is the Santa Claus of the Internet, Google last week announced yet another free toy: Google Sidewiki. Sidewiki is an ...
Google AdWords: Exact Isn’t Always….Well…Exact
If you’ve been using Google’s AdWords and/or Analytics products for any length of time, you must be aware that the numbers don’t always add up. ...
Google vs. Bing: Quo Vadis* Small Advertiser?
Fred Aun at clikz.com reports an observation that Microsoft’s re-branded and overhauled search engine Bing seems to be going after “quality” rather than quantity of ...
Google Profiles and Reputation Management – Part 1
A few days ago I posted some suggestions about using social media sites to “ace” the front page of Google (fill the first page of ...
Optimizing Body Text for Google
From thekeywordacademy.com: Before we can talk about how to optimize the body text of the page you’re working on, we should probably define what body ...
