How to Archive Conference or Event Tweets Forever
Since its inception people have found many creative uses for Twitter, but to my mind one of the most useful has been as the collective, …
My New Social Web Flow: Buzz to Twitter to Facebook
I’ve been an enthusiastic early adopter of Google Buzz since it appeared in my Gmail inbox the day after its unveiling. As a one-time huge ...
Is Your Ad Split Testing Valid?
Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a ...
Top 5 Tips for Getting Started with Adwords
For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how ...
AdWords Quality Score: Don’t Just Look at the Number
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing ...
Classic Misuse of Dynamic Keyword Insertion
From a search on Google for the keyword “ball cancer” (in the Sponsored Results column): Next time I’m looking to buy cancer balls, I’ll know ...
Business Blogger Beware
Bloggeris a great, easy to use site for creating a personal blog. However, if you are planning to build a blog for business purposes, it ...
Google’s Sidewiki: The Only Thing to Fear Is…Not Much?
Proving once again that it is the Santa Claus of the Internet, Google last week announced yet another free toy: Google Sidewiki. Sidewiki is an ...
Google AdWords: Exact Isn’t Always….Well…Exact
If you’ve been using Google’s AdWords and/or Analytics products for any length of time, you must be aware that the numbers don’t always add up. ...
Google vs. Bing: Quo Vadis* Small Advertiser?
Fred Aun at clikz.com reports an observation that Microsoft’s re-branded and overhauled search engine Bing seems to be going after “quality” rather than quantity of ...
Google Profiles and Reputation Management – Part 1
A few days ago I posted some suggestions about using social media sites to “ace” the front page of Google (fill the first page of ...
Optimizing Body Text for Google
From thekeywordacademy.com: Before we can talk about how to optimize the body text of the page you’re working on, we should probably define what body ...
