Why are There Conversion Discrepancies Between Google AdWords and Analytics?
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs …
Understanding the Google +1 Button and AdWords
As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by ...
Add a Layer of Security to Your Google Account with Google 2-Step Verification
Google has instituted an opt-in 2-step verification process that could protect your Google account even if someone gets your password. Here’s the nutshell on how it works: ...
Six Things Every Google Plus Newbie Should Know
It’s no secret by now that I’ve been in love with Google+ (Google Plus) since I gained admittance on the third day of its existence. ...
Google+ Offers New Opportunity for Brands to Do Social Right
I was in the process of adding Mashable staff to a new “Mashable Staff” circle in my Google+ (using “How to Add Mashable Staff to ...
Google+ and Google Search Engine: The Real Reason for Google Plus
We are beginning to see confirmation of what I suspected was the real reason Google invested so much time and money into Google+ and now is ...
Why Your Business Should Plan to Be on Google+ (Google Plus)
I had this post all set out in my mind, and then I read “Why Google Has the Hammer to Make Businesses Use Google Plus” ...
Should Your Brand Be on Google+? Yes (But Not Quite Yet)
The social media world is all abuzz this week (forgive me, GOOG, for throwing a “buzz” in there) with the introduction of Google+, Google’s long-awaited ...
AdWords Dynamic Keyword Insertion Misuse #2
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What ...
Google Changes to Location Targeting for AdWords
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in ...
How to Get a Google +1 Button for Your Web Site
Yesterday Google announced the experimental rollout of its +1 search social recommendation feature. (See Google +1 Is Google’s Like Button for details.) For the present, ...
Google +1 Is Google’s Like Button: Social Sharing of Search Results
Google’s +1 button allows Google search users to “like” both individual search results and AdWords ads in the search results. +1 shows up as an ...
New Tablet Device Targeting in Google Adwords
Google announced this morning that they will be rolling out "in the coming weeks" an option for AdWords advertisers to target tablet devices, such as ...
Bing Copying Google Results? So What!
The big buzz in the search world this week has been Google’s allegation that it caught Bing copying Google’s search results and using them on Bing. ...
