Google Adwords’ New Improved Ad Preview Tool
It’s out of beta and stage center in your AdWords interface: the new and improved Ad Preview Tool! In case you weren’t familiar with the Ad …
Exploring Analytics AdWords Traffic Reports: Day Parts
For the Google AdWords advertiser hungry for more data about ad clickers and their behavior, Google Analytics offers many levels of richness unavailable in the AdWords reports ...
Negative Keywords Do Not Affect Google AdWords Quality Scores. Yes, But…
Matthew Mierzejewski at the Rimm-Kaufman Group Blog has published an excellent post on why negative keywords do not affect Google AdWords Quality Scores. (He also ...
Google AdWords Finally Brings Email Notifications & Alerts to MCC
If you manage multiple AdWords accounts using the Google Adwords My Client Center (MCC), two long-awaited features have just been added. 1) Email Notifications: You ...
Bob Dylan via Google Instant
Yesterday I wrote “How Will Google Instant Affect AdWords Paid Search?” as a serious examination of how the new Google Instant Search feature might alter the ...
How Will Google Instant Affect AdWords Paid Search?
Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to ...
Making Valid AdWords Ad Testing More Valid
Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split ...
Google: Agencies Must Provide More Transparency
Google‘s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning ...
Understanding Adwords Modified Broad Match Keywords
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create ...
FriendFeed Is Your SEO Friend
Just thought I’d pass along something I noticed since Caffeine (Google’s new search ranking algorithm) kicked in. I’m wondering if anyone else has seen this? ...
AdWords Peel & Stick Keywords: The Importance of Negative Sculpting
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. ...
How to Archive Conference or Event Tweets Forever
Since its inception people have found many creative uses for Twitter, but to my mind one of the most useful has been as the collective, ...
My New Social Web Flow: Buzz to Twitter to Facebook
I’ve been an enthusiastic early adopter of Google Buzz since it appeared in my Gmail inbox the day after its unveiling. As a one-time huge ...
