internet marketing
An Insider’s View on Link Steroids
Two great passions in my life are baseball and SEO. Having played baseball throughout college and now leading link development at Hive Digital, there are …
Customer Engagement Strategy
Coverage of the Customer Engagement Strategy session on Nov 8, 2012 at the Internet Summit featuring Kerry Andrews from Pinehurst, Ori Hoffer from General Services ...
Social Listening & Crowdsourcing: Bane or Boon?
In the video below I join the TekPersona Power Panel to discuss whether social listening and crowdsourcing by C-level company heads ends up benefiting or ...
SEO Correlation Studies and the Dangers of the SEO News Cycle
Following up on a delicious rant on Google+ about sloppy use of correlation studies in the SEO & Internet marketing worlds by my friend Corey ...
ShareThis Introduces Social Quality Index for Publishers and Advertisers
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis ...
Analyze Competition in AdWords
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in ...
Facebook: Now View Who Shared Your Posts Right on Your Page
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so ...
Why are There Conversion Discrepancies Between Google AdWords and Analytics?
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs ...
Understanding the Google +1 Button and AdWords
As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by ...
Google +1, Google+, and Search Engine Results
If you are a web content generator and want your content to be seen, you should make sure that every place you publish is linked ...
See Updates to the +1 Button Before They Launch
Today Google announced a new opt-in program that allows webmaster to live preview changes to the Google +1 button before they go live (Google’s official ...
Buffer Helps You Tweet More Without Annoying Your Followers
If you are a Twitter-holic–and especially if you tweet for a brand or organization–you’ve probably found that your tweets and re-tweets come in bursts. You’re ...
Why Your Business Should Plan to Be on Google+ (Google Plus)
I had this post all set out in my mind, and then I read “Why Google Has the Hammer to Make Businesses Use Google Plus” ...
Google Changes to Location Targeting for AdWords
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in ...
