online marketing
Choose Your Competitors Wisely – A Content Gap Story
For businesses to remain competitive they need to clearly understand who their main competitors are in the terms of their main services and product offerings. …
Rendering and SEO: How to optimize your website
Overview Rendering is a pivotal part of your website’s operations and functions in SEO. Google has a certain process on how it renders and evaluates ...
Does PR Support SEO?
SEO and PR Go Hand In Hand Search Engine Optimization and Public Relations go together like two best friends. They’re different in having content for ...
New (to us) SEO Tools We’re Liking You Might Like, Too
What is it? It’s quite the balancing act between SEO tools that are baked firmly into your process and integrating new tools to keep up ...
Building Brand Awareness through Display & Video — “From Zero to Hero”
In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. ...
Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as ...
Connect Google Optimize with Google Analytics 4
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and ...
Get Indexed Now with IndexNow
What is it? As Bing says “ easy to use protocol that websites can call to notify Bing whenever website contents on any URL is ...
Microsoft Ads: New Features and Enhancements
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes ...
Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a ...
Analytics Updates – January 2022
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics ...
PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses ...
SEO Updates – January 2022
The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: ...
Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
