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Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as …
Microsoft Ads: New Features and Enhancements
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes ...
Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a ...
PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses ...
Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
The 2020 Year End Recap: Paid Advertising
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset ...
How Paid Advertising Complements SEO
Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of ...
Digital Marketing Tool Spotlight: iSpionage
iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in ...
Paid Advertising 101: CPC
Cost-Per-Click (CPCs) Cost Per Click is the actual price you pay for each click. A click on one of your ads will register a cost ...
Digital Marketing Tool Spotlight: Hotjar
Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and ...
Paid Advertising 101: Clicks
Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your ...
Paid Advertising 101: Impressions
Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your ...