paid advertising
PPC’s Smart Bidding Strategies
Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies …
Understanding the Benefits of Paid Search: Answers to Common Questions (Part 1)
Over the years, our paid advertising team has been on the receiving end of many questions about paid search and the value that pay-per-click (PPC) ...
Building Brand Awareness through Display & Video — “From Zero to Hero”
In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. ...
Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as ...
Microsoft Ads: New Features and Enhancements
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes ...
Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a ...
PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses ...
Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
The 2020 Year End Recap: Paid Advertising
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset ...
