paid search
Navigating Success: Conversion Rate Optimization Trends for Small Businesses in 2024
The digital marketing landscape continues to evolve, and small businesses must stay agile and embrace emerging trends in order to thrive. Stepping into the new …
Leveraging AI for Paid Search and Product Ads: Gaining the Competitive Edge
AI is poised to reshape the way advertisers and businesses engage with potential customers. We must be willing to adapt and gain a deeper understanding ...
Algorithms, Automation, Artificial Intelligence. Oh My.
Looking for insight into Google’s new ads automation? There’s a new training certification on Skillshop for Artificial Intelligence. The prep courses summarize the way Google ...
Creating Effective Ad Copy for Search Campaigns
On average, consumers have an attention span of 8 seconds for ads.¹ Which means advertisers have an incredibly short time frame to capture attention. Google ...
How To Rank Higher In Google Ads
HOW TO RANK HIGHER IN GOOGLE ADS Online advertising has become an essential and critical part of a brand’s growth strategy. Companies of all sizes ...
Let’s Recap Google Ads in 2022
Let’s Recap Google Ads in 2022 The world of Digital Marketing is always changing and this has been especially true in 2022. PPC Advertisers experienced ...
What Is Performance Max in Google Ads
Performance Max Campaigns in Google Ads There’s a new campaign type available in Google Ads and after testing it across multiple accounts and different industries, ...
Google Ads to Emphasize Landing Page Experience
Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing ...
Driving ROI with Call Tracking + Offline Conversion Import
Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the ...
PPC’s Smart Bidding Strategies
Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies ...
Understanding the Benefits of Paid Search: Answers to Common Questions (Part 1)
Over the years, our paid advertising team has been on the receiving end of many questions about paid search and the value that pay-per-click (PPC) ...
The 2020 Year End Recap: Paid Advertising
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset ...
How Paid Advertising Complements SEO
Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of ...
AdWords Switches Side Ads to Bottom (Sometimes)
As if the world of paid search advertising management wasn’t filled with enough variables…let’s throw in AdWords making changes to how they display ads! On ...
