paid search
Google Page Speed Tool Helps Optimize Your Site’s Load Speed
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find …
Analyze Competition in AdWords
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in ...
Google to Mobile AdWords Advertisers: Optimize Site or Die!
Google announced today that mobile website optimization now factors into mobile search ads’ quality score. Mobile AdWords ads that point to a web site optimized ...
Google AdWords Now Reviewing Paused Ads: How It Helps You
Google announced that they will now begin reviewing even paused ads on a regular basis. This means Google will check ads for policy compliance and ...
Do Paid Search Ads Cannibalize Your Organic Search Clicks?
The Google AdWords Blog announced the results of a fascinating study: Advertisers often wonder whether search ads cannibalize their organic traffic. If paid search ads ...
Why are There Conversion Discrepancies Between Google AdWords and Analytics?
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs ...
AdWords Dynamic Keyword Insertion Misuse #2
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What ...
Google Changes to Location Targeting for AdWords
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in ...
Google +1 Is Google’s Like Button: Social Sharing of Search Results
Google’s +1 button allows Google search users to “like” both individual search results and AdWords ads in the search results. +1 shows up as an ...
Is Your Paid Search Agency Ripping You Off? (Part 3)
Carefully-chosen and well-crafted keywords are "key" (if you'll excuse the pun) to paid search success. They are the gateway at which the search intent of ...
Is Your Paid Search Agency Ripping You Off? (Part 2: Poorly-Structured Accounts)
How to look at your paid search account's structure to determine if your account is being properly managed.
New Tablet Device Targeting in Google Adwords
Google announced this morning that they will be rolling out "in the coming weeks" an option for AdWords advertisers to target tablet devices, such as ...
Is Your Paid Search Agency Ripping You Off? (Part 1)
I knew it might be bad out there. I had no idea how bad it was. My entire life as a paid search advertising account ...
