paid search advertising
Decoding Customer Behavior: Behavioral Marketing
Digital marketing moves fast, understanding your audience is more than a nice thing to have, it’s a strategic necessity. Here at Hive Digital we have …
What Google Wants from Your Content
When it comes to the foundation of your digital marketing efforts, content has emerged as a key element in shaping your online visibility. Whether you’re ...
Holiday Prepping for Social Channels
The holiday season is busy for everyone, brands and buyers included. Between visiting friends and family, the holiday season is also one of the biggest ...
How & When to Pivot Campaign Strategy : PPC Version
How and when to create new Google ads campaigns.
GTINs: The Most Powerful Product Attribute You May Not Be Using
GTINs: The Most Powerful Product Attribute You May Not Be Using If you use Google Shopping Feeds, you’ve heard of GTINs. Missing or unknown GTINs ...
Building Brand Awareness through Display & Video — “From Zero to Hero”
In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. ...
Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as ...
Microsoft Ads: New Features and Enhancements
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes ...
Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a ...
PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses ...
The 2020 Year End Recap: Paid Advertising
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset ...
How Paid Advertising Complements SEO
Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of ...
The Impact Digital Marketing is having on Traditional Marketing
If you have been on the internet in the past five years, you probably have noticed an increase in advertising. Every page you visit and ...
Get the Most Out of Your Google Shopping Feed
Many people may be wondering what exactly a shopping feed is. A shopping feed is a document that has information on all the products you ...
