Social media
Paid Advertising Award Winners – Web Excellence Awards
Paid Advertising and Landing Page Optimization Award Winner! Exciting news! We are thrilled to announce that our Paid Search team has won the “Best Paid …
The Importance of Consistency and Branding in Social Media Marketing
What is Branding on Social Media? A brand is how people identify a company or product. Building a brand in social media marketing includes having ...
Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
LinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these ...
The Benefits of a Live Chat
Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential ...
How Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing ...
The Power of Social Media: The Scandal Effect
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR ...
The #Rules of Hashtags
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point ...
LinkedIn Means Business
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no ...
The 2015 Social Media Landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s ...
“The Interview” that wasn’t banned
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of ...
Mastering Product Criticism on Social Media
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever ...
Rebranding Without All the Fuss
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media ...
