Case Study

MFASCO SEO Case Study

MFASCO needed to increase sales via organic traffic.

Client Testimonial Here

Client Name

The Company

MFASCO Health and Safety was established in the year 1966 as Michigan First Aid Company. MFASCO started as a small family owned first aid product supplier to manufacturers and automotive suppliers in the car capital of the world, Detroit Michigan.

MFASCO established and built business relationship with some of the nest manufacturing companies by providing quality products with exceptional customer service, next day delivery and wholesale pricing. They prospered in Michigan and eventually made the decision to take their offering online.

The Approach

Perform a high level, technical SEO audit
Implement SEO recommendations
Improve the internal linking structure
Provide offsite link development
Refresh existing product descriptions

The Results

Improved keyword coverage from the baseline of 153 keywords in the top 3 positions, 380 keywords in the 4-10 position to 955 keywords in top 3 positions 1,589 keywords in the top 4-10 positions

There was a large spike in sales due to organic traffic as well. The work Hive Digital performed and continues to perform have lead to a 469% increase in organic revenue

At a Glance

Goals

Improve organic search results
Increase qualified traffic
Enhance keyword coverage
Increase sales

Results

Monthly traffic grew 1,188%
Organic revenue grew 469%
Overall revenue increase of 709%

Learning

Get found in customer searches. By leveraging best practices in optimizing for the search engines, you are able to rank higher, get found easier, and generate more traffic from your target audience.

Hive Digital assists clients looking to optimize their search marketing.

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