Case Study
Mo Hotta Mo Betta Paid Search Case Study
Coined as “The Original Hot and Spicy Food Company,” Mo Hotta Mo Betta has been dedicated to providing the best selection of high-quality, hot and spicy condiments and foods since its establishment in 1989. A leader in the industry, Mo Hotta Mo Betta needed a digital advertising partner to assist them in improving their return on ad spend (ROAS) within the Google Ads platform.
- Audit account and identify opportunities
- Implement PPC recommendations
- Leverage cutting-edge ecommerce technology for smarter targeting & bidding strategies
Results:
- Improved ROAS
Comparison Dates:
- Period: Mar 13, 2020 – Apr 9, 2020
Previous Period: Feb 14, 2020 – Mar 12, 2020
Year-over-Year: Mar 13, 2019 – Apr 9, 2019
In both exploring new opportunities and implementing machine learning functionality, Hive Digital’s efforts accomplished Mo Hotta Mo Betta’s goal for the engagement: increase the return on ad spend (ROAS) attributed to their Google Ads account. The efforts contributed to a 123% lift in performance compared to the previous 28-day period, and a 67% lift in ROAS relative to year-over-year performance.
At a Glance
Goals
- Increase the return on ad spend (ROAS)
Results
- Improved return on ad spend, both period-over-period (PoP) and year-over-year (YoY).
- +123% ROAS (28-day period-over-period)
- +67% ROAS (YoY)
Learning
Paid advertising for ecommerce can have both immediate and lasting impacts on sales KPIs. Hive Digital employs cutting-edge advertising techniques and carefully assesses your company's advertising spend to help you achieve maximum return.
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