Case Study

Race Winning Brands Site Migration and SEO Case Study

Race Winning Brands hired Hive Digital to oversee search engine optimization needs, opportunities, and troubleshooting while revamping and launching several new websites.

Traffic and leads have significantly increased in numbers and quality. Targeted keywords now rank higher and are more relevant than previous terms. The team uses a lean approach to provide accessible and responsive service. Customers can expect an easy partnership and great results.

Marketing Manager

Race Winning Brands

The Company

Race Winning Brands is a leading USA-based manufacturer of racing and high-performance parts sold to the automotive and powersports aftermarkets. Race Winning Brands is the preferred source for high-end pistons and other powertrain related performance components.

The Approach

Perform a high level, technical SEO audit of each web property during development
Recommendations were made based on priority and estimated impact on traffic
Implemented SEO recommendations during development
Refresh content and copy across the site using data gathered from competitive analysis
Provide redirect mapping, and migration support services to ensure a smooth transition of the JEPistons website

The Results

JEPistons officially re-launched their website in January, 2020. Race Winning Brand’s and saw great results.

Organic Traffic jumped from 11,920 monthly visits to 21,804 monthly visits:

Keyword coverage increased from 18,646 keywords to 25,733 keywords:

At a Glance

Goals

Increase qualified traffic and keywords
Improve brand awareness
Execute a website migration while avoiding a loss of traffic and rankings

Results

Organic Traffic jumped from 11,920 monthly visits to 21,804 monthly visits
Keyword coverage increased from 18,646 keywords to 25,733 keywords
The amount of keywords in the 1-3 position increased from 696 to 1,048
Compared to the previous year, Google Analytics reported a 24% jump in organic traffic
JEPistons saw a 9.37% increase in pageviews YoY
JEPistons also saw a 13.07% increase in time on site YoY

Learning

Site migrations present an excellent opportunity to improve a company's branding, audience interaction, and digital experience. However, site migrations involve many moving parts that can inadvertently have detrimental impacts on organic site traffic. Hive digital is well-versed in guiding site migrations for search engine optimization and can help ensure you achieve all the benefits while staying visible to organic visitors.

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