Case Study
Race Winning Brands Site Migration and SEO Case Study
Race Winning Brands is a leading USA-based manufacturer of racing and high-performance parts sold to the automotive and powersports aftermarkets. Race Winning Brands is the preferred source for high-end pistons and other powertrain related performance components.
- Perform a high level, technical SEO audit of each web property during development
- Recommendations were made based on priority and estimated impact on traffic
- Implemented SEO recommendations during development
- Refresh content and copy across the site using data gathered from competitive analysis
- Provide redirect mapping, and migration support services to ensure a smooth transition of the JEPistons website
JEPistons officially re-launched their website in January, 2020. Race Winning Brand’s and saw great results.
Organic Traffic jumped from 11,920 monthly visits to 21,804 monthly visits:
Keyword coverage increased from 18,646 keywords to 25,733 keywords:
At a Glance
Goals
- Increase qualified traffic and keywords
- Improve brand awareness
- Execute a website migration while avoiding a loss of traffic and rankings
Results
- Organic Traffic jumped from 11,920 monthly visits to 21,804 monthly visits
- Keyword coverage increased from 18,646 keywords to 25,733 keywords
- The amount of keywords in the 1-3 position increased from 696 to 1,048
- Compared to the previous year, Google Analytics reported a 24% jump in organic traffic
- JEPistons saw a 9.37% increase in pageviews YoY
- JEPistons also saw a 13.07% increase in time on site YoY
Learning
Site migrations present an excellent opportunity to improve a company's branding, audience interaction, and digital experience. However, site migrations involve many moving parts that can inadvertently have detrimental impacts on organic site traffic. Hive digital is well-versed in guiding site migrations for search engine optimization and can help ensure you achieve all the benefits while staying visible to organic visitors.
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