Case Study
ScottMadden SEO and PPC Case Study
ScottMadden, a management consulting firm working in the energy and corporate and shared services sectors, reached out to Hive Digital looking for assistance driving qualified traffic to their website.
• Ensure analytics is properly set-up to track time on-site, micro/ macro conversions, bounce rates, and identify opportunities to improve conversion rates
• Continually auditing and Implementing SEO recommendations throughout the website
• Daily paid search management of several practice areas
• Provide frequent reporting to achieve a constant feedback loop
Results from Paid Efforts
Ad campaigns were launched and paid traffic increased MoM
The campaign continues to reach new users. 84% new sessions have increased to 87%new sessions
The overall click through rate for the account has increased from 34% to 51%
Goal completion have increased from 438 goals completed each year to 3,218 goals completed
Conversion rate has increased .8% to 10.17%
Cost per conversion has decreased from $118.45 to $ 30.80
Assisted conversion rate increased from 176 per year to 1,940 per year
Results from SEO Efforts
Monthly organic traffic jumped from >40 visits/ month to 2,400 visits/ month
Greatly improved keyword coverage (o keywords in the top 3 positions and 17 keywords in the 4-10 position increased to 75 keywords in top 3 positions, and 232 keywords in the top 4-10 positions)
Increase the overall number of keywords bringing traffic to the site from 51 to 5,300
Reduced organic bounce rate by 50%
Increased the amount of page views by 44%
Greatly increased the amount of PDF downloads by over 500%
Improved keyword coverage (1 keyword in the top 3 positions, 15 keywords in the 4-10 position improved to 17 keywords in top 3 positions, and 66 keywords in the top 4-10 positions)
At a Glance
Goals
• Improve organic search results
• Increase qualified traffic
• Enhance keyword coverage
• Generate awareness and leads via PPC efforts
• Lower cost per conversion for all segments
• Increase conversions and assisted conversions
Results
Monthly organic traffic jumped from >40 visits per month to 2,400 visits per month and saw paid advertising efforts become dramatically more efficient by various metrics.
Learning
Paid search advertising and search engine optimization practices share and sometimes compete for space atop search engine results pages. Hive's collaborative approach for clients using both services helps us applying learnings from each channel to a successful strategy for both.
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