Case Study
Shankle Law Conversion Rate Optimization Case Study
customer-centric. I highly recommend them in the areas
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Shankle Law set out to be a different kind of firm. From the start, helping people has been their focus. While many law firms emphasize revenue and volume, their main concern is always the people, clients and employees. By being compassionate, honest and professional, Shankle Law Firm helps families in their community who need them.
Shankle Law insists on making the burden of an injury and being involved in a legal process as easy as possible. Shankle Law has designed their process with an eye towards lightening their client’s burdens.
- Perform an audit of the existing ad account, reviewing current and historical data.
- Implement Paid Advertising best practices and recommendations for ad account and associated landing pages.
- Restructure the ad account for greater flexibility in management and for improved business intelligence—designed with special considerations for multiple business locations and market areas.
- Expand keyword portfolio for improved online visibility.
- Manage budget and initiatives based on data-driven insights and performance
Improved click-through-rate (CTR) +262.77%.
To assist with the increase in qualified leads, Hive Digital implemented initiatives to expand the keyword portfolio and improve the quality of ads, ensuring they were more relevant to users’ intent. Additional steps involved implementing an ad copy test strategy that helped improve consumer engagement with ads. These tests involved exploring ad variations in messaging, formats, etc.
Improved conversion rate (conv. rate) +1168.42%
To increase qualified leads, Hive Digital ensured that the newly implemented ads (designed to be more relevant to users and encourage stronger engagement) also better met users’ onsite expectations. Leveraging conversion rate optimization (CRO) best practices, improved business intelligence, and the Hive Digital team’s collective experience, Shankle Law saw improvements in conversion rate, conversion volume, and other onsite engagement metrics (e.g. bounce rate, pages per session, and average session duration).
Improved cost per conversion -60.74%
To encourage greater profits from revenue generated by ads, Hive Digital also worked to reduce cost per conversion values. Steps taken to achieve this involved the interpretation of collected data to create actionable insights—insights that helped to better manage bids, the distribution of budget across advertising initiatives, and to navigate both the competitive landscape and areas of opportunity.
At a Glance
Goals
- Increase qualified leads for products and services offered
- Acquire business intelligence through analytics
and third party data acquisition tools - Increase revenue
Results
- Improved click-through-rate (CTR) +262.77%.
- Improved conversion rate (conv. rate) +1168.42%
- Improved cost per conversion -60.74%
Learning
Developing a unified user experience between paid advertisements and on-site landing pages has great positive impact on campaigns' ability to drive qualified leads. Hive digital take a user-oriented approach to paid advertising that results in the greatest potential ad visibility and clicks from its clients' most coveted audiences.
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