Analytics
Read the latest news on analytics and tracking. If a visitor lands on your site, and you don’t have any tracking… does it matter? Marketing is the science of influencing user behaviour to meet specific goals… to be able to effectively influence user behaviour, you have to understand current user behaviour.
What’s New in Google Merchant Center Next
When social media and search ads are used together, their combined impact can be exponential.
Atomizing Atomic Habits: The Fourth Law of Behavior Change
Last time, we went over Clear’s third law of behavior change: Make It Easy, and all of the chapters that define it. We’ve now arrived ...
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Website Analytics Tools: Monitor and Boost Your SEO & Paid Search
When you thoroughly understand your website traffic and user behavior, it serves as the first stepping stone to success in the world of digital marketing. ...
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Atomizing Atomic Habits: The Third Law of Behavior Change
Atomizing Atomic Habits: The Third Law of Behavior Change In our previous post in this series, we reviewed Clear’s second law of behavior change: Make ...
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How Consistency Plays a Role in Digital Marketing Success
In digital marketing, consistency is the bedrock of success. It plays a necessary role in shaping a brand’s identity, fostering customer trust, and ensuring the ...
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The Demise of 3rd Party Cookies (3PCs)
Google’s latest announcement that they will be deprecating third party cookies this year is a huge deal when it comes to online marketing. Google Chrome’s ...
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Funnel Reports in GA4
Google has recently enabled the ability to create custom funnel reports in GA4 allowing you to visualize and evaluate the customer journey while on your ...
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GA4 – Data Quality and “(other)” Rows
Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics ...
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Recreate Universal Analytics audiences to Google Analytics 4
Recreate Universal Analytics audiences Google has released another migration tool in the ongoing effort to transition from Universal Analytics to the new GA4 edition of ...
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The Benefits of Measuring Key Metrics for SEO
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part ...
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Google’s Tag Manager Tag Coverage Tool
Google’s Tag Manager Tag Coverage Tool Google recently introduced a new feature for their Tag Manager product called Tag Coverage. This feature is designed to ...
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Google Analytics (GA4) Update: August 2022
Overview We are in the final year of the Universal Analytics version of Google Analytics (GA). Google announced last year that as of July 1, ...
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Cleaning Up Query Parameters In Google Analytics
Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions. ...
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Funnels, Elapsed Time and Pathing in Google Analytics 4
New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a ...
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