Hive Digital

Analytics

Read the latest news on analytics and tracking.  If a visitor lands on your site, and you don’t have any tracking… does it matter?  Marketing is the science of influencing user behaviour to meet specific goals…  to be able to effectively influence user behaviour, you have to understand current user behaviour.

The integration of Google Sheets with Mixpanel for seamless annotation management using Google Apps Script.

Integrating Google Sheets with Mixpanel for Solid Annotations

When social media and search ads are used together, their combined impact can be exponential.

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Integrating UserIDs To Drift Widgets

The Ultimate Guide to Integrating User IDs into Drift Widgets via GTM

When social media and search ads are used together, their combined impact can be exponential.
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Integrating UserIDs To Marketo Forms

Integrating User IDs into Marketo Forms: A GTM Guide for Marketers

When social media and search ads are used together, their combined impact can be exponential.
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Illustration of conversion rate optimisation strategies for SaaS websites

Easy CRO Wins for SaaS And Technology Websites

When social media and search ads are used together, their combined impact can be exponential.
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Illustration of cross-domain tracking connecting multiple websites

The Power of Cross-Domain Tracking: A Complete Implementation Guide

When social media and search ads are used together, their combined impact can be exponential.
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Atomic Habits - Make It Satisfying

Atomizing Atomic Habits: The Fourth Law of Behavior Change

Last time, we went over Clear’s third law of behavior change: Make It Easy, and all of the chapters that define it. We’ve now arrived ...
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Web Analytics - Boost SEO and Paid Search

Website Analytics Tools: Monitor and Boost Your SEO & Paid Search

When you thoroughly understand your website traffic and user behavior, it serves as the first stepping stone to success in the world of digital marketing. ...
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Road arrows towards change

Atomizing Atomic Habits: The Third Law of Behavior Change

Atomizing Atomic Habits: The Third Law of Behavior Change In our previous post in this series, we reviewed Clear’s second law of behavior change: Make ...
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How Consistency Plays a Role in Digital Marketing Success

In digital marketing, consistency is the bedrock of success. It plays a necessary role in shaping a brand’s identity, fostering customer trust, and ensuring the ...
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The Demise of 3rd Party Cookies (3PCs)

Google’s latest announcement that they will be deprecating third party cookies this year is a huge deal when it comes to online marketing.  Google Chrome’s ...
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Funnel Reports in GA4

Funnel Reports in GA4

Google has recently enabled the ability to create custom funnel reports in GA4 allowing you to visualize and evaluate the customer journey while on your ...
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Data Quality in GA4

GA4 – Data Quality and “(other)” Rows

Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics ...
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Audience Migration Tool GA4

Recreate Universal Analytics audiences to Google Analytics 4

Recreate Universal Analytics audiences Google has released another migration tool in the ongoing effort to transition from Universal Analytics to the new GA4 edition of ...
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