The Insight

The Hive Digital Blog

Analytics

Read the latest news on analytics and tracking. If a visitor lands on your site, and you don’t have any tracking… does it matter? Marketing is the science of influencing user behaviour to meet specific goals… to be able to effectively influence user behaviour, you have to understand current user behaviour.

Funnels, Elapsed Time and Pathing in Google Analytics 4

Jeff Staub April 29, 2022 Analytics Google Online marketing

New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a …

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New Google Analytics UTM Parameters Announced

Jeff Staub

New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. ...

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Connect Google Optimize with Google Analytics 4

Joost Loijens

Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and ...

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Analytics Updates – January 2022

Jarrett Weathersby

Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics ...

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Choosing How to Set Up New Accounts for Google Services

Jeff Staub

How to set up accounts for Google services such as Google Analytics, Google Tag Manager, Google Ads and Google Search Console There are many factors ...

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Digital Marketing Tool Spotlight: Hotjar

Nina Martinez

Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and ...

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Utilizing GSC to Prioritize and Optimize Content

John Gibbings

Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site ...

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Does GDPR Affect SEO?

Jake Bohall

We've been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over ...

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