Analytics
Read the latest news on analytics and tracking. If a visitor lands on your site, and you don’t have any tracking… does it matter? Marketing is the science of influencing user behaviour to meet specific goals… to be able to effectively influence user behaviour, you have to understand current user behaviour.
Analyze Competition in AdWords
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in …
Can Brands Still Succeed Organically on Facebook? Yes They Can! Here’s How
Last week I wrote about “What Facebook’s New News Feed Means For Your Marketing Efforts.” I wrote that I believed the new News Feed, with ...
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Facebook: Now View Who Shared Your Posts Right on Your Page
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so ...
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Finding Social Media Sweet Spot: Creation or Curation? Don’t Be Average!
What kind of social media marketer do you want to be? You want your marketing efforts to live “where all the retweets are strong, the ...
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Google AdWords Adds Top of Page Bid Estimates
Google announced yesterday that they are adding a new metric to the AdWords online account management interface. The metric shows the estimated bid it would ...
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Google Analytics Updates How Sessions are Tracked
Last week, the Google Analytics Team announced it was modifying how they track sessions. This change will not affect your historical data, rather, it will ...
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Why are There Conversion Discrepancies Between Google AdWords and Analytics?
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs ...
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Understanding the Google +1 Button and AdWords
As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by ...
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How to Get the Now Faster Google +1 Button
Almost overnight it’s everywhere on the web. It’s the Google +1 button, and if you’re an SEO-conscious webmaster and/or site owner, you’ve already got it ...
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Firefox Loses a Big Developer to Chrome – Firebug Creator Going to Google
John J. Barton, the creator of Firebug, announced he is going to work developing the next generation of web dev tools for Google. In my ...
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Tracking Social Interaction in Google Analytics
You have probably already bought into the idea that social media matters to your business. If you haven’t you may just be living under a ...
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Compare Social Media Competition with Wildfire
Wildfire makes available a free tool that lets you compare the performance trends of up to three brands on Facebook and Twitter. Start by entering ...
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Exploring Analytics AdWords Traffic Reports: Placements
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic ...
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