Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
6 Ways to Leverage Your Unique Selling Proposition
What is a unique selling proposition (USP)? A unique selling proposition is what differentiates your business from your competitors and should be leveraged in your …
Why Active Voice is Better than Passive Voice in Digital Marketing
“Gather around everyone, and we’ll discuss active voice and its role in digital marketing.” Wait, how about this… “Active voice and its role in digital ...
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Choose Your Competitors Wisely – A Content Gap Story
For businesses to remain competitive they need to clearly understand who their main competitors are in the terms of their main services and product offerings. ...
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Google Analytics (GA4) Update: August 2022
Overview We are in the final year of the Universal Analytics version of Google Analytics (GA). Google announced last year that as of July 1, ...
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Rendering and SEO: How to optimize your website
Overview Rendering is a pivotal part of your website’s operations and functions in SEO. Google has a certain process on how it renders and evaluates ...
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Does PR Support SEO?
SEO and PR Go Hand In Hand Search Engine Optimization and Public Relations go together like two best friends. They’re different in having content for ...
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How Do You Generate Video Transcripts & Use Them For SEO?
I saw a conversation on Twitter earlier today, that was exploring all of the options out there for low cost and affordable transcription services. I’d ...
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New (to us) SEO Tools We’re Liking You Might Like, Too
What is it? It’s quite the balancing act between SEO tools that are baked firmly into your process and integrating new tools to keep up ...
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Get Indexed Now with IndexNow
What is it? As Bing says “ easy to use protocol that websites can call to notify Bing whenever website contents on any URL is ...
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SEO Updates – January 2022
The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: ...
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The Evergreen Content Life Cycle
Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings ...
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Isolating True Causes Behind Organic Traffic Shifts
With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a ...
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Isolating Competing Content and Content Cannibalization
Over time it is natural for websites to naturally grow in content breadth and the distinction between content and landing page intent can easily begin ...
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Troubleshooting Screaming Frog’s Memory Allocation
For months, I have been wracking my brain trying to find a workaround for a bug that I’ve found in Screaming Frog’s Memory Allocation settings. ...
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