Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
Powerful Personal Branding via Content, Social Networking, & SEO
Personal Brand Authority Is Key to Customer Connection Recently I was asked to give a workshop for entrepreneurs and startup business people at the Ewing …
Schema.org Markup and Rich Snippets for the Little Guy
Just when you thought you were ahead of the game by implementing Authorship and/or Publishership, Google shook things up…again. In-Depth Articles are now a regular ...
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Google Answers Questions About Google Authorship
It’s been a long time since we’ve had any real information updates on Google Authorship and how it should be used from the horse’s mouth ...
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WordPress In-Depth Article Markup Plugin
NOTICE!!! A small bug in the plugin has now been fixed and a new version was uploaded to WordPress. If you previously installed the plugin, ...
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How to Create a Flipboard Magazine
A Flipboard Magazine Is Content Curation Made Beautiful When I was a kid I loved that my parents subscribed to lots of magazines. Life, Look, ...
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Writing for the Semantic Web and Semantic Search
Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael ...
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Google In-Depth Articles Search Results: Any Hope for Small Publishers?
UPDATE: Some Hope for Small Publishers 11 August 2013 We have seen before where a new feature like this only works for big guys in the ...
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Google In-Depth Article Search Results: How to Qualify Your Content
Google today announced that “In-depth Articles” are to be featured in Search. The Official Google Webmaster Tools blog today announced that Google is beginning to ...
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Google Authorship Update: Where Is Google Going with rel=author?
UPDATE: Google Authorship Intelligent Author Attribution? 21 August 2013 – My friend Mike Arnesen yesterday published what looks like a possibly amazing revelation about how ...
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Google Subject Authority Ranking: Lead or Get Out of the Way
Barry Schwartz at Search Engine Land recently wrote about a fascinating hint at Google Subject Authority Ranking from Google’s Matt Cutts in a recent ...
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rel=author or rel=publisher: Which Should I Use? (Updated)
UPDATE: rel=publisher & Google In-Depth Articles 12 August 2013 – Google’s recently introduced In-Depth Articles search feature includes a special role for rel=publisher (verified brand ...
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How do I get on the first page of Google?
Ranking doesn't happen overnight. You need to put in the work just like everything else in life.
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Fitness and Nutrition Community on Google Plus: A Case Study
Fitness and Nutrition Community Case Study I’m relatively new to social media and willingly confess that its value to me personally and to my work ...
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The Real Value from Content Marketing
Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target ...
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