Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
SEO for Social Media Managers
A live blog of a panel session at SMX Social Media in Las Vegas, 6 December 2012 Travis Wright – Consumer Social Media, Symantec.com (@teedubya) …
Twitter Talks: How to Win Friends & Not Be Unfollowed
A live blog of the Wednesday Keynote address at SMX Social Media in Las Vegas, December 5, 2012 By Del Harvey, Director of Trust and ...
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Blow Me Away Blogging – SMX Social Media Vegas 2012
A live blog from SMX Social Media in Las Vegas, December 2012 Jennifer Evans Carlo – President, SugarSpun Marketing (@JenniferCario) It’s not a blog without ...
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SEO for the Social Media Minded: Webinar by Rand Fishkin and Nathan Latka
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called ...
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Customer Engagement Strategy
Coverage of the Customer Engagement Strategy session on Nov 8, 2012 at the Internet Summit featuring Kerry Andrews from Pinehurst, Ori Hoffer from General Services ...
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Google Authorship Emails: Guarantee of Author Rich Snippet?
If you have attempted to set up Google Authorship for your online content (here’s how), you may have received a “Welcome to Google Authorship” email ...
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An Introduction to Content Relevancy, nTopic and SEO
Today Virante, Inc. launched nTopic, a content relevancy scoring API for Search Engine Optimization. Because there is nothing quite like it available in the world ...
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Use Google Plus Like an Email Marketer
Smart email marketers know that one of the reasons that channel can be so powerful is the ability to target content at segments of your ...
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Google Rich Snippets & Authorship: A Video Panel Discussion
Join Virante’s +Mark Traphagen with co-guest panelists +AJ Kohn and +Bill Slawski for a Google+ Hangout On Air discussion of Rich Snippet search results and Google ...
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Google Plus Verified Pages: Of What Benefit Is the Verification?
Recently the Virante Search Marketing Google+ Page was given “verified name” status by Google+. The only visible change this makes is that now a checkmark ...
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How Facebook Is Silencing 57% of Your Fans
UPDATE: Facebook has now introduced an update for all mobile apps that includes a share button for posts from others in your news feed. Late ...
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What Is the Difference Between Google Authorship and Author Rank?
If you follow my writing here, on various other blogs, and on Google+, you know that I am a big fan of Google’s Authorship project, ...
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Google Plus Notifications Changed: Now How Do We Do Marketing?
Watch this recorded Google+ Hangout on Air panel discussion hosted by +Ronnie Bincer, and featuring +Fraser Cain (of Universe Today) and +Stephanie Wanamaker, with Virante’s ...
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