Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
Google Rich Snippets & Authorship: A Video Panel Discussion
Join Virante’s +Mark Traphagen with co-guest panelists +AJ Kohn and +Bill Slawski for a Google+ Hangout On Air discussion of Rich Snippet search results and Google …
Google Plus Verified Pages: Of What Benefit Is the Verification?
Recently the Virante Search Marketing Google+ Page was given “verified name” status by Google+. The only visible change this makes is that now a checkmark ...
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What Is the Difference Between Google Authorship and Author Rank?
If you follow my writing here, on various other blogs, and on Google+, you know that I am a big fan of Google’s Authorship project, ...
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Google Plus Notifications Changed: Now How Do We Do Marketing?
Watch this recorded Google+ Hangout on Air panel discussion hosted by +Ronnie Bincer, and featuring +Fraser Cain (of Universe Today) and +Stephanie Wanamaker, with Virante’s ...
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Which Google Plus Features Most Affect Search Rankings?
Watch this live Google+ Hangout on Air webinar (at bottom of this post) I did host by the charming +Yifat Cohen. In it, I discuss ...
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The Culture of Trust in Social Media Networks
A Google+ Hangout On Air video discussion. Participants: John Rakestraw, Life Coach and Author (moderator) David Amerland, Author and Speaker Mark Traphagen, Director of Digital Marketing, Virante ...
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Is Marketing Dead? A Live Hangout on Air Video Discussion
Virante’s Mark Traphagen joined John Blossom (Shore Communications), Mark Thomas (SlingshotSEO), Su Ann Lim (TekPersona), Steve Faktor (IdeaFaktory), and Patrick Healy (Phacient) in a live Google+ Hangout ...
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How Relationships Drive Linkbuilding (MozCon 2012)
My notes from a presentation by Jon Henshaw, Co-Founder & Chief Product Officer Raven Internet Marketing (@henshaw) If you build links the wrong way, Google will destroy ...
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30+ Ways to Get Natural Links (from MozCon 2012)
Here are my notes from an excellent talk by Paddy Moogan, Lead SEO Consultant at Distilled (@paddymoogan | Google+ profile) Linkbuilding: It’s not that easy! It’s ...
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Google Authorship: Does It Affect Search Rankings? Google Official Speaks Out
In a new interview on Search Engine Journal, we get some updated insights into the current state of the Google Authorship project from Google Director of ...
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Google +1 Button Content Recommendations Now Public
Two weeks ago Google announced to the Google+ Platform Preview Group that they were beginning to test an upgrade to the Google +1 button. The ...
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How to Own the First Page of Google
(Note: The following post, while accurate in what it presents, is not meant to claim that one can dominate the first page of Google the ...
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Google+ Posts in Google Search: Powerful But Flawed Search Results
After nearly a year of extensive testing, I have absolutely no doubts about the power of a Google+ profile or page to influence Google search ...
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