Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
The Impact of Social Media on SEO (Slideshow)
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on …
Monday Morning Quarterback #8
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
Keep Reading →
Video: What Is Google AuthorRank?
Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ ...
Keep Reading →
Writing for the Web
Attention span has decreased in the last 30 years and TV is mostly blamed for that – when you have a generation used to watching ...
Keep Reading →
Live Hangout On Air: What is Google Author Rank and Why Should I Care?
This Wednesday at 2:pm EST / 11:00am PST, Who CARES? will conduct a Live Google+ Hangout On Air with +AJ Kohn of +Blind Five Year Old, and +Mark Traphagen of +Virante Search ...
Keep Reading →
Monday Morning Quarterback #7
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
Keep Reading →
Top 10 Tips to Do Content Marketing Right from Rand Fishkin of SEOMoz
From the presentation by Rand Fishkin of SEOMoz titled “F%S#! Link Building. Content Marketing FTW” on SlideShare. Rand Fishkin says content marketing has better ROI ...
Keep Reading →
Google Personalized Search & Author Verification: Powerful Combo for Content Creators
Today Google announced a change to the way it presents its search engine results that evoked breathless proclamations from the technorati like these: “Google+ could ...
Keep Reading →
How to Show Your Author Photo in Google Search Results
Could there be anything more cheering to an online author (especially one with a healthy ego like Yours Truly) than seeing this little gift from ...
Keep Reading →
How to Verify Your Google+ Brand Page with Google
Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do ...
Keep Reading →
Apture Makes Linking Easy and Interactive
Apture is a free* plugin for your blog or site that lets you build links to external sources with one click. More importantly, it allows visitors ...
Keep Reading →
Lowering the Barrier to Video in Your Social Media
It’s a no-brainer that including media brings life to any campaign. This is especially true in the hyperactive world of social media, where a constant ...
Keep Reading →
Optimizing Body Text for Google
From thekeywordacademy.com: Before we can talk about how to optimize the body text of the page you’re working on, we should probably define what body ...
Keep Reading →
