AdWords Dynamic Keyword Insertion Misuse #2
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What …
Google Changes to Location Targeting for AdWords
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in ...
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How to Get a Google +1 Button for Your Web Site
Yesterday Google announced the experimental rollout of its +1 search social recommendation feature. (See Google +1 Is Google’s Like Button for details.) For the present, ...
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Google +1 Is Google’s Like Button: Social Sharing of Search Results
Google’s +1 button allows Google search users to “like” both individual search results and AdWords ads in the search results. +1 shows up as an ...
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How to Use AdWords Negative Keywords Lists
It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable ...
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Exploring Analytics AdWords Traffic Reports: Placements
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic ...
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Exploring Analytics AdWords Traffic Reports: Campaigns & Keywords
This is the second of a multi-part series. We’re looking at insights the new AdWords section under Traffic Sources in Google Analytics that go beyond ...
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Exploring Analytics AdWords Traffic Reports: Day Parts
For the Google AdWords advertiser hungry for more data about ad clickers and their behavior, Google Analytics offers many levels of richness unavailable in the AdWords reports ...
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How Will Google Instant Affect AdWords Paid Search?
Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to ...
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Google: Agencies Must Provide More Transparency
Google‘s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning ...
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Understanding Adwords Modified Broad Match Keywords
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create ...
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AdWords Peel & Stick Keywords: The Importance of Negative Sculpting
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. ...
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Should Your Business Be on Buzz?
Just when you thought you had your social media game plan (you do have one, right?) all nice and set, Buzz happens. It’s like the ...
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