Should Your Business Be on Buzz?
Just when you thought you had your social media game plan (you do have one, right?) all nice and set, Buzz happens. It’s like the …
My New Social Web Flow: Buzz to Twitter to Facebook
I’ve been an enthusiastic early adopter of Google Buzz since it appeared in my Gmail inbox the day after its unveiling. As a one-time huge ...
Keep Reading →
AdWords Quality Score: Don’t Just Look at the Number
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing ...
Keep Reading →
Marketers: Get Ready for Google Social Search
On October 21 Google announced at Web 2.0 Expo the coming-soon implementation of real-time Social Search incorporated into the regular search results page. Results will ...
Keep Reading →
Google’s Sidewiki: The Only Thing to Fear Is…Not Much?
Proving once again that it is the Santa Claus of the Internet, Google last week announced yet another free toy: Google Sidewiki. Sidewiki is an ...
Keep Reading →
Google Wants to Eliminate Keywords?
Google is contemplating eliminating keyword-based search and advertising results in favor of “just let Google decide who to connect with your ads.” So reports Rebecca ...
Keep Reading →
Google Profiles and Reputation Management – Part Two
In Google Profiles and Reputation Management – Part 1, I made a case for why building a Google Profile should be a central part of ...
Keep Reading →
Google Profiles and Reputation Management – Part 1
A few days ago I posted some suggestions about using social media sites to “ace” the front page of Google (fill the first page of ...
Keep Reading →