Industry Insights & News
Panda Risk
After careful consideration, we’ve decided to decommission PandaRisk.com as a self-serve tool, and give away the insights! The Google Panda update targets low-quality websites identified using a machine learned algorithm. At the time of launch, PandaRisk.com utilized the seed questions reportedly used in training Google’s Panda Algorithm with user surveys of your website.
3 Mistakes To Avoid When Creating Facebook Campaigns
Facebook is a great way to reach your target audience, but it is important to implement your Facebook campaigns correctly. It can be easy to ...
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Get the Most Out of Your Google Shopping Feed
Many people may be wondering what exactly a shopping feed is. A shopping feed is a document that has information on all the products you ...
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Mobile Usability on April 21st – Google Algo Update Drawing Near
Google Mobile Usability Algorithm Update – April 21st, 2015 from Jake Bohall Google doesn’t often provide advance notice to the world when they are going ...
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Yahoo Business Directory Reincarnated
In late September, Yahoo reported that it would be shutting down one of the most well-known and respected directories on the web, the Yahoo business ...
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Authorshipocalypse! The Great Google Authorship Purge Has Begun
December 2013: Authorship in Search Results Gets Restricted UPDATE 21 January 2013: I have now published results of my study detailing who lost Google Authorship ...
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Google Penguin Hunting: An Interview with Russ Jones, CTO of Virante
At Pubcon this October, John Rampton of Search Engine Journal interviewed Russ Jones, CTO of Virante, about how to Penguin-proof a website. The Google Penguin ...
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Google Plus Update Event: 18 Major Upgrades to Google+
My live tweets from today’s Google Plus Update live event. Google’s Vic Gundotra announced 18 major upgrades to Google+, centerend around Hangouts, photos, and videos. ...
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Matt Cutts at Pubcon 2013: Authorship, Authority and the Future of Search
After reading several live blog notes (here and even better here) on the keynote address by Google’s Matt Cutts at Pubcon 2013 yesterday, I was seeing ...
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Google Plus Page Verification Is Now Harder to Get, But Still Possible
Recently I posted on Google+ that we had discovered that the Google Plus Page Verification application page is now closed. In other words, they are ...
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Penguin Penalty Checker: Introducing Penguin Analysis
New Penguin Penalty Checker Site Assess Your Google Penalty Risk Penguin Analysis is a new site that can help you assess how at risk your ...
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