Online marketing
Is Social Media Influence Building a Zero-Sum Game?
This past week I published what has become my most widely read and re-shared post ever, and in many ways I think my most important …
Letter to a Young Spammer
Over the past few days I’ve had an interesting exchange with a young man who had sent me several unsolicited commercial messages via Google+ notifications. ...
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Why SEO isn’t SEO anymore
With all of the changes in the Google Algorithm in 2012, has content marketing become the new SEO?
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Facebook Graph Search, Search Quality, and the Meaning of Like
Facebook’s new Graph Search feature promises to revolutionize our searches by tying together the social graph of our friends and Liked pages. At first glance, ...
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Google Plus Post Links Now No Followed by Google
According to Dan Petrovic of Dejan SEO, as of 5 January 2012 Google stopped following (for link juice purposes) links placed in posts on Google+. ...
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The Best of Inbound Marketing 2012
There is simply no better source on the web for discovering the best inbound marketing content than Inbound.org. Members contribute links to articles they find ...
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Google Plus Pages Can Now Act Like Real People
Beginning yesterday (27 December 2012), it appears that Google+ has been rolling out to brand Pages the ability to comment on, +1, and re-share posts ...
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Why the Google Plus Paid Page Promotion Plan Will Be Better than Facebook’s
UPDATE 20 December 2012: The advertising option previewed in this post is now active and available to selected US Google+ brand pages in the US, ...
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Food Trucks Master Small Business Social Media: What’s Your Excuse?
If you hold a mirror under your nose and find even the slightest hint of mist, you’ve probably heard that social media has arrived. Many ...
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SEO for Social Media Managers
A live blog of a panel session at SMX Social Media in Las Vegas, 6 December 2012 Travis Wright – Consumer Social Media, Symantec.com (@teedubya) ...
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SEO for the Social Media Minded: Webinar by Rand Fishkin and Nathan Latka
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called ...
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Google Tag Manager: Webcast with Google Product Manager, Laura Holmes
Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012). I must say I was somewhat impressed with the ...
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Google Plus Comment Notifications Algorithm Updated
According to Google+ Chief Architect Yonatan Zunger, Google+ will now send you notifications for new comments in large comment threads, but only when a new ...
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Customer Engagement Strategy
Coverage of the Customer Engagement Strategy session on Nov 8, 2012 at the Internet Summit featuring Kerry Andrews from Pinehurst, Ori Hoffer from General Services ...
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