Online Marketing
Our Guides to Google Plus for Business and Personal Use
Google Plus Guides UPDATED July 2013! By popular request, here are all our “how to” Google Plus guides for using Google+ effectively, whether for business or …
AdWords Switches Side Ads to Bottom (Sometimes)
As if the world of paid search advertising management wasn’t filled with enough variables…let’s throw in AdWords making changes to how they display ads! On ...
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Google AdWords Now Reviewing Paused Ads: How It Helps You
Google announced that they will now begin reviewing even paused ads on a regular basis. This means Google will check ads for policy compliance and ...
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Do Paid Search Ads Cannibalize Your Organic Search Clicks?
The Google AdWords Blog announced the results of a fascinating study: Advertisers often wonder whether search ads cannibalize their organic traffic. If paid search ads ...
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Google+ Plus App Development: New Google Blog
Yesterday, Google began rolling out it’s much-anticipated (and feared, in some quarters) Google Games for Google+. In response to some plussers who were wondering why ...
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Add a Layer of Security to Your Google Account with Google 2-Step Verification
Google has instituted an opt-in 2-step verification process that could protect your Google account even if someone gets your password. Here’s the nutshell on how it works: ...
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Should Your Brand Be on Google+? Yes (But Not Quite Yet)
The social media world is all abuzz this week (forgive me, GOOG, for throwing a “buzz” in there) with the introduction of Google+, Google’s long-awaited ...
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AdWords Dynamic Keyword Insertion Misuse #2
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What ...
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Google Changes to Location Targeting for AdWords
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in ...
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Is Your Paid Search Agency Ripping You Off? (Part 4: Ads Gone Bad)
When you hire an agency or individual to manage your paid search advertising account, you are trusting that the account is going to be professionally ...
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Is Your Paid Search Agency Ripping You Off? (Part 3)
Carefully-chosen and well-crafted keywords are "key" (if you'll excuse the pun) to paid search success. They are the gateway at which the search intent of ...
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Facebook Questions Now Rolling Out to Everyone
Questions allows you to crowdsource answers to questions from your Facebook friends and friends of friends. This circle can both add responses and vote up ...
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Is Your Paid Search Agency Ripping You Off? (Part 2: Poorly-Structured Accounts)
How to look at your paid search account's structure to determine if your account is being properly managed.
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New Tablet Device Targeting in Google Adwords
Google announced this morning that they will be rolling out "in the coming weeks" an option for AdWords advertisers to target tablet devices, such as ...
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