Online Marketing
Is Your Paid Search Agency Ripping You Off? (Part 1)
I knew it might be bad out there. I had no idea how bad it was. My entire life as a paid search advertising account …
Facebook Loses Comment Button, Adds Ability to Edit Comments
Last night many Facebook users were surprised to see the familiar comment button disappear from beneath the textbox where comments are written under wall and ...
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LinkedIn Adds Powerful Social Search “Signal”
LinkedIn is making a bold move to increase its value as the “go to” social network for doing business. As if its easy-to-build personal networks ...
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Page Owner Protest Wins (Sort of): Facebook Restores Chronological Posts on Pages
It’s not quite at the level of what happened recently in Tunisia or Egypt, but it looms like an organized movement of Facebook Page administrators ...
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Facebook Like Button Now Same as Share
If you are a web site owner who cares about having your content shared on Facebook, add a Facebook Like button to your site’s posts ...
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Upgrade for Facebook Pages
Facebook announced yesterday the availability of upgraded Facebook Page features. These new features can be implemented immediately by Page administrators by visiting the Page Upgrade Status ...
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TweetDeck’s New Deck.ly: Tweet Over 140 Characters…And More!
NOTE: Since this article was written, Tweetdeck was acquired by Twitter, and the Deck.ly feature is no longer supported. Last week popular Twitter client TweetDeck ...
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When Is the Best Time to Post a Facebook Page Status?
Judging by a number of studies I looked at, the answer might be, “Who knows?” Here are several that give divergent answers on both time ...
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Google Adwords’ New Improved Ad Preview Tool
It’s out of beta and stage center in your AdWords interface: the new and improved Ad Preview Tool! In case you weren’t familiar with the Ad ...
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How to Use AdWords Negative Keywords Lists
It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable ...
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Negative Keywords Do Not Affect Google AdWords Quality Scores. Yes, But…
Matthew Mierzejewski at the Rimm-Kaufman Group Blog has published an excellent post on why negative keywords do not affect Google AdWords Quality Scores. (He also ...
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Google AdWords Finally Brings Email Notifications & Alerts to MCC
If you manage multiple AdWords accounts using the Google Adwords My Client Center (MCC), two long-awaited features have just been added. 1) Email Notifications: You ...
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Making Valid AdWords Ad Testing More Valid
Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split ...
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Claim Your Facebook Place Now!
By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users ...
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