Online Marketing
Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a …
Analytics Updates – January 2022
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics ...
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PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses ...
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SEO Updates – January 2022
The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: ...
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Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
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The 2020 Year End Recap: Paid Advertising
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset ...
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Why Hire a Digital Marketing Agency
When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a ...
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Is This What It Feels Like To Win an Oscar?
After years of being shortlisted in several categories, we are honored to be selected as 2020’s Best Small SEO Agency and Best SEO Campaign 2020 ...
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A [Tipsy] Guide to Core Web Vitals
In 2019, 7.7% ($45B) of all e-commerce spending ($586B) could be attributed to ‘drunk shopping’. With that expecting to increase in 2020, it would seem ...
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Digital Marketing Tool Spotlight: iSpionage
iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in ...
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Managing Owners, Users, & Permissions: Google Search Console
Managing owners, users, and permissions in Google Search Console can be quite a task for a website that has been around for a long time. ...
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Paid Advertising 101: CPC
Cost-Per-Click (CPCs) Cost Per Click is the actual price you pay for each click. A click on one of your ads will register a cost ...
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Paid Advertising 101: Clicks
Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your ...
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Paid Advertising 101: Impressions
Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your ...
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