Online Marketing
Managing Owners, Users, & Permissions: Google Search Console
Managing owners, users, and permissions in Google Search Console can be quite a task for a website that has been around for a long time. …
Paid Advertising 101: CPC
Cost-Per-Click (CPCs) Cost Per Click is the actual price you pay for each click. A click on one of your ads will register a cost ...
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Paid Advertising 101: Clicks
Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your ...
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Paid Advertising 101: Impressions
Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your ...
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SEO Basics: Google My Business
Have you ever searched for a local company and had a really hard time finding their website, hours of operation, or even a telephone number? ...
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Remove Images from Google
Dissemination of information, whether it be text, images, videos or something else entirely, is seamless in the ever-connected world in which we live. Everyone has ...
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A Love Letter to Average Position
Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more ...
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Isolating True Causes Behind Organic Traffic Shifts
With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a ...
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Does GDPR Affect SEO?
We've been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over ...
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Troubleshooting Screaming Frog’s Memory Allocation
For months, I have been wracking my brain trying to find a workaround for a bug that I’ve found in Screaming Frog’s Memory Allocation settings. ...
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The Impact Digital Marketing is having on Traditional Marketing
If you have been on the internet in the past five years, you probably have noticed an increase in advertising. Every page you visit and ...
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Facebook Ads or Google Adwords: Which is Right for Your Business?
For years now, many businesses have chosen to run advertisements on Facebook’s social network, or Google’s search and display network. In a way, common knowledge ...
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