Online Marketing
Bounce Rate and CPC Advertising
Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase …
The End of Doorway Pages
Google recently updated their post on doorway pages and released a blog post detailing those changes as well. There are many names for this particular brand of ...
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Mobile Usability on April 21st – Google Algo Update Drawing Near
Google Mobile Usability Algorithm Update – April 21st, 2015 from Jake Bohall Google doesn’t often provide advance notice to the world when they are going ...
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Outbound Link Spam Detector
There aren’t many things more annoying that waking up one day to find out that your website has been hacked or spammed – that somehow, ...
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The Benefits of a Live Chat
Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential ...
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How blogging generates business
It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is ...
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How Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing ...
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SEO Strategies for the Modern World
In an online world dominated by Pandas, Penguins, and other black-and-white animals, there is one savior that website owners who need a guide to traverse ...
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Hiring an SEO and Avoiding Scams
In handling the majority of sales and customer service for Hive Digital since 2007, I’ve had the joy of listening to thousands of stories about ...
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The Power of Social Media: The Scandal Effect
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR ...
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The Great Reconsideration Debate: Remove or Disavow?
The onset of manually-applied Google penalties had many internet marketers scrambling to remove once-valuable links that were now threatening to devalue their clients’ and their ...
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An Insider’s View on Link Steroids
Two great passions in my life are baseball and SEO. Having played baseball throughout college and now leading link development at Hive Digital, there are ...
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How to Avoid and Prevent Negative SEO
Negative SEO, you may know someone who has been a victim of this underhanded, easily-replicated technique to hurt webmasters and their websites. In an effort to ...
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The #Rules of Hashtags
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point ...
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