Paid Advertising
Top 10 Influential Updates to Google Ads
Google Ads experienced a wave of updates in 2024, many of which have had a profound impact on how we manage campaigns. This year saw …
Lessons from the Wins: Reflections on What 2024 Taught Us
When social media and search ads are used together, their combined impact can be exponential.
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Well, Would You Look at That? Hive Digital Wins Best Small SEO and PPC Agency
When social media and search ads are used together, their combined impact can be exponential.
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Pros and Cons: Paid Ads vs. SEO
When social media and search ads are used together, their combined impact can be exponential.
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The Power Pair: Combining Search Ads & Social Media Ads
When social media and search ads are used together, their combined impact can be exponential.
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Lead Generation CRO Tactics for Your “Power Pair” Social Media and Paid Ads Strategy
When leveraging both social media and paid ads for lead generation, the landing page experience is crucial for converting traffic into tangible leads. This section ...
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Exciting News: We’ve Been Shortlisted for Global Agency Awards!
Hive Digital is super excited to announce that our company has been shortlisted for two prestigious categories at the Global Agency Awards: SEO Agency of ...
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Exciting News: Web Excellence Award for Boosting ROAS in Organic Apparel!
We are proud to announce that our digital marketing company has been honored with a Web Excellence (WE) Award for our work in boosting Return ...
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How & When to Pivot Campaign Strategy : PPC Version
How and when to create new Google ads campaigns.
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GTINs: The Most Powerful Product Attribute You May Not Be Using
GTINs: The Most Powerful Product Attribute You May Not Be Using If you use Google Shopping Feeds, you’ve heard of GTINs. Missing or unknown GTINs ...
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Algorithms, Automation, Artificial Intelligence. Oh My.
Looking for insight into Google’s new ads automation? There’s a new training certification on Skillshop for Artificial Intelligence. The prep courses summarize the way Google ...
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Bagging the Best PPC Campaign Award at the Global Agency Awards
We’re thrilled to share news of our most recent achievement, which is a testament to the dedication and hard work of our incredible team. Our ...
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Landing Pages vs. Web Pages – Why It Matters
Landing Pages vs. Web Pages – Why It Matters When it comes to online marketing, it’s important to understand the difference between a landing page ...
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Creating Effective Ad Copy for Search Campaigns
On average, consumers have an attention span of 8 seconds for ads.¹ Which means advertisers have an incredibly short time frame to capture attention. Google ...
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